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Bailey Wildash

Services

Technical services for products that are hard to build and harder to sell.

Five areas. Most engagements draw on two or three of them, because the problems rarely arrive neatly sorted.

Solutions Architecture

Turn a vague requirement into an architecture a team can build, review and sign off.

Complex integrations rarely fail because the technology is impossible. They fail because nobody wrote down what the system actually has to do, who owns each part of it, and what happens when the third party is slow or wrong.

The work starts with discovery: what the customer is really asking for, what has been committed commercially, and what the existing systems will tolerate. From there comes a design that fits those constraints, an implementation plan your engineers can price, and a clear note of the risks worth handling now rather than later.

Typical work

  • API and integration architecture
  • Technical discovery and requirements
  • System and data-flow design
  • Reference architectures and implementation plans
  • Technical risk identification

What you end up withA design your engineers can build and your commercial team can commit to.

Technical Go-to-Market

Make a technically complex product easier to scope, sell and implement.

Technical products often lose deals for non-technical reasons. The discovery call missed the real requirement, the proof of concept proved the wrong thing, or the handoff from sales to delivery dropped half the context on the way.

This work tightens the path from first conversation to live implementation: repeatable discovery questions, proofs of concept scoped to answer one thing, handoffs that carry the technical detail with them, and enablement so the team can run it without outside help.

Typical work

  • Technical discovery frameworks
  • Pre-sales architecture and proof-of-concept design
  • Sales to solutions handoffs
  • Implementation playbooks and enablement
  • Enterprise customer workshops

What you end up withShorter technical sales cycles, and implementations that start with the right information.

AI & Automation

Remove repetitive operational work where it is genuinely repetitive.

Not every process should be handed to a model. Plenty should stay exactly as they are, and some are better fixed with a query and a scheduled job than with an agent.

The useful question is narrower: which tasks eat senior time, follow a pattern, and produce an output someone can check? Those are worth automating. The rest get left alone. Where a model is the right tool, the design keeps a person in the loop at the points where being wrong is expensive.

Typical work

  • LLM and agentic workflows
  • Knowledge retrieval over internal content
  • CRM, support and operations automation
  • Research and analysis workflows
  • Human-in-the-loop design

What you end up withFewer hours spent on work that did not need a person, with a clear record of what the system did.

API, Data & Infrastructure

Support products where the API and the data are the product.

When customers build on your API, the quality of that API is the quality of your product. Pagination, error semantics, backfills, replay, rate limits and freshness stop being implementation details and become the things people churn over.

The work covers design and review of customer-facing APIs and event streams, the pipelines behind them, and the observability needed to answer the question every enterprise customer eventually asks: how do I know this data is complete?

Typical work

  • API design, versioning and developer experience
  • Event-driven systems and webhooks
  • Real-time and streaming data
  • Ingestion pipelines and observability
  • Cloud and distributed architecture

What you end up withInterfaces developers can adopt without raising a support ticket, and data you can stand behind.

Web3 & Digital Assets

Specialist infrastructure work for products handling on-chain data and digital assets.

Digital asset products carry the usual integration problems plus a few of their own: reorgs, finality, chain-specific edge cases, and the gap between what an explorer shows and what your own ledger says.

This is treated as infrastructure work rather than a separate belief system. The same discipline applies as anywhere else. Define the data contract, decide what happens when the chain disagrees with your database, and make reconciliation something an operations team can actually run.

Typical work

  • Blockchain data and indexing
  • Wallet, exchange and custody integrations
  • On-chain and off-chain architecture
  • Transfer, payment and settlement flows
  • Event streams and webhooks

What you end up withOn-chain data your product and your finance team can both rely on.

Engagement models

Four ways to work together

Rates are agreed per engagement and quoted with the assumptions written down. No day-rate card, because the work is not interchangeable.

Advisory

Senior input on architecture, technical strategy, product direction or go-to-market, without owning delivery.

Regular sessions, design reviews and written recommendations.

Good for

  • Reviewing a proposed architecture before committing to it
  • A second opinion on build versus buy
  • Shaping technical strategy with a small leadership team

Project

A defined piece of work with a start, an end and an agreed output.

Scoped up front, priced as a project, delivered against a plan.

Good for

  • A technical discovery exercise or integration design
  • A prototype that answers one specific question
  • An implementation playbook or reference architecture

Fractional

Ongoing access to senior technical and commercial expertise without hiring for the role.

A set number of days each month on a rolling arrangement.

Good for

  • Teams that need the seniority but not the headcount
  • Covering solutions architecture across a growing customer base
  • Support through a move upmarket into enterprise deals

Embedded

Working inside your team for a defined period, with the same tools and the same standups.

Fixed period, agreed scope, working directly with your people.

Good for

  • A complex enterprise implementation with a real deadline
  • Standing up a new solutions or pre-sales function
  • Getting a stalled integration finished

Fit

Who this suits

The work suits companies where the product is genuinely technical and the buyer is too. That covers early teams moving upmarket into enterprise deals, and established businesses shipping something complicated into a customer estate that was not designed for it.

  • SaaS businesses
  • Fintech
  • Developer platforms
  • Data infrastructure companies
  • AI companies
  • Digital asset companies
  • Startups moving upmarket
  • Established businesses shipping complex products

If the problem is not a fit, you will be told early. That is cheaper for everyone than finding out three weeks in.

Know which of these you need?

Describe the problem and you will get a straight view on whether this is the right kind of help, and what it would take.